Three Pri­ces, Your Choice

As of the 2020/2021 sea­son, the Neumarkt–as well as Gess­ne­ral­lee, Thea­ter Win­kel­wie­se, Tanz­haus Zürich, and Fabrik­thea­ter Rote Fabrik–has intro­du­ced a self-deter­mi­ned ticket pri­ce sys­tem. Here you deci­de for yourself which of three pri­ces repre­sent what you can pay:CHF 45, CHF 30, or CHF 15.

Do you agree to the usu­al mar­ket pri­ce in Switz­er­land of CHF 45 and in this way show soli­da­ri­ty with the thea­ter and tho­se who are depen­dent on lower pri­ces? Or do you pre­fer to be situa­ted in the bud­get-con­scious mid-ran­ge? Are you short on cash this mon­th? Generous? Stin­gy? Unde­ci­ded as to whe­ther it is worth it or not?

The Neu­markt finds such a pri­ce model simp­ler, fai­rer, and more trans­pa­rent, becau­se what is cheap for one per­son is expen­si­ve for ano­t­her. None of the three pri­ces cor­re­la­tes to the seat loca­ti­on or the value or cos­ts of a pro­duc­tion – rather the optio­nal pri­ce struc­tu­re is an invi­ta­ti­on to all visi­tors to deci­de for them­sel­ves which pri­ce best cor­re­sponds to their per­so­nal situation.

Art and cul­tu­re don’t come for free – in par­ti­cu­lar, run­ning a thea­ter is staff-inten­si­ve, and in addi­ti­on to the pro­ver­bi­al heart and soul, thea­ter also requi­res many hours of work by artists, tech­ni­ci­ans, admi­nis­tra­tors, and many other staff and pro­fes­sio­nals. At the Neu­markt, e.g., the­re are appro­xi­mate­ly fif­ty per­sons working inten­si­ve­ly on plan­ning and imple­men­ting the pro­gram, on con­cepts and cos­tu­mes, in the ticket office and in the upholstery…culture is an asset that socie­ties ren­der; it is not inde­pen­dent of the eco­no­my, but reaches far bey­ond it in terms of its impact: cul­tu­re is not just an enhan­cing fac­tor of a city as a place, it is also art, dis­cus­sion, encoun­ter, con­ta­ct, inspi­ra­ti­on, or edu­ca­ti­on – we all invest in it so that as many as pos­si­ble might pro­fit from it.

For Your Ori­en­ta­ti­on: Pre­vious­ly a regu­lar thea­ter ticket cost CHF 45 and the CHF 15 pri­ce for extra­or­di­na­ri­ly dis­coun­ted tickets was inten­ded for young per­sons or tho­se in finan­cial need. The­re were also many other dif­fe­rent cate­go­ries for which ID cards, docu­men­ta­ti­on, or mem­bers­hips were necessa­ry. Under the new sys­tem, the­re is no need of the­se dis­count cate­go­ries any­mo­re. “Three pri­ces, one choice.” We trust the view­ers and their valuation.

Pre­vious Reduc­tions Still in Effect:

  • Free ent­ry for per­sons with Swiss resi­den­cy per­mits N (asyl­um-see­kers) or F (pro­vi­sio­nal­ly admit­ted foreigners)
  • Reduc­tion of CHF 5 for hol­ders of Zür­cher Kan­to­nal­bank ZKB cus­to­mer cards
  • CHF 5 tickets for all Zurich Uni­ver­si­ty of the Arts ZHdK and MA Expan­ded Thea­ter, Bern Uni­ver­si­ty of the Arts HKB stu­dents (only with valid ID; no reser­va­tions, no tickets for pre­mie­res or exter­nal events; boo­kings avail­ab­le only five minu­tes befo­re the start of the per­for­mance, pro­vi­ded the­re are still tickets available)

The­re are no lon­ger any dis­counts for school­child­ren, stu­dents, apprentices/interns, per­sons under thir­ty years of age, Neu­markt Thea­ter Club mem­bers, per­sons recei­ving disa­bi­li­ty or reti­re­ment pen­si­ons (IV/AHV), or per­sons with a Kul­tur­Le­gi ID (limi­ted means). The che­a­pest ticket at CHF 15 is inten­ded to replace all the­se pre­vious discounts.